Extreme 2.0 (Extreme Associates)

I like the challenge that comes with creating an entertainment conglomerate, because I don't see us just as an adult company. We do other things associated with the entertainment business. I like the challenge of doing something that people on the outside see as taboo. I enjoy the challenge of just making the thing as a whole work, and grow, and thrive, and go. My partner, Tom -- he always says I'm a drama junkie. I thrive on the drama. And at times, I do. Aside from the money, I enjoy that ... and just that eternal quest to keep going and make it bigger than it is.

I started Extreme back in 1995, I actually conceived it in Rochester, New York. I worked for my dad. My dad owns an adult bookstore. ... I conceived it in 1995, and I said, "We are going to be Extreme. I'm going to create this company. I'm going to create this character, Rob Black, who's going to be like, this demonic-like figure, this boisterous, obnoxious person. And I'm going to direct movies that are just out there."

"Rob Black" is the name Robert Zicari uses in the pornography business. Together with his wife Janet Romano (known as "Lizzy Borden" in the business), Zicari owns Extreme Associates, which produces low-budget sex videos that are considered extreme in their depictions of sex and violence. Zicari says his company tries to produce two films a week.

Excerpts from a PBS.org interview with Extreme Associates front man Rob Black.